Phrase: _init_
C:\Users\user\Videos\Rocky.srt
Phrase: Rocky
'Rocky' is not found in 'C:\Users\user\Videos'
Phrase: phrase
'phrase' is not found in 'C:\Users\user\Videos'
Phrase: Apolo
'Apolo' is not found in 'C:\Users\user\Videos'

@echo off
setlocal EnableDelayedExpansion

set media_dir="C:\Users\user\Videos"

for /L %%n in (1,0,1) do (
    set /p phrase="Phrase: "
    
    if /I "!phrase!"=="q" call :stop
    if /I "!phrase!"=="x" call :stop
    if /I "!phrase!"=="quit" call :stop
    if /I "!phrase!"=="exit" call :stop

    playphrase.exe --input %media_dir% "!phrase!"
)

:stop
call :__stop 2>nul

:__stop
() creates a syntax error, quits the batch